Travel segments
Family and group travel lead outbound growth - especially toward Türkiye, the UAE and Saudi Arabia.
Digital channels
Telegram and Instagram are the most influential media platforms for travel decision-making.
Emerging destinations
Southeast Asia (Thailand, Malaysia) and Maldives offer fast-rising demand among Uzbek travelers.
Uzbekistan tourism market growth and emerging trends
Uzbekistan’s tourism industry is expanding rapidly. In 2024 the country welcomed 8.2 million international tourists — a 20 % jump year over year. With over 7 million air passengers handled in the first half of 2025, new aviation routes and modern terminals are powering the next wave of growth.
8.2M
International tourists
Significant growth in international visitor numbers.
+10%
Airport passenger growth
Connectivity and air capacity rising steadily.
7M
Aviation hubs
Tashkent and Samarkand are emerging as regional air gateways.
The Market at a Glance
Why Uzbekistan matters
Big, young, online - and getting easier to reach every quarter
Population demographics driving tourism
Over 38 million people with a median age of 27 make Uzbekistan one of the youngest and most travel-active markets in Asia.
Tourism opportunities
Rising demand for family, wellness and pilgrimage travel creates prime entry points for global tourism brands.
Digital marketing insights
Instagram and Telegram dominate local travel marketing — reach over 8 million active users with targeted social campaigns.
