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PR that earns attention — and drives travel trade results

From press releases to influencer tours, we turn stories into measurable awareness and trade interest.

Who it’s for

Tailored for organizations looking to connect directly with the travel trade and industry partners through events, showcases, and business missions. Whether you’re promoting a destination, airline, or hospitality brand — we help you engage the right audiences and decision-makers.

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Tourism Boards

Promote destinations with consistent storytelling and media visibility across target markets.

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DMCs

Position as trusted local experts through content collaborations, trade stories, and influencer engagement.

Uz-airways.avif

Airlines

Build brand reputation and awareness around new routes, partnerships, and milestones.

Image by Madina Khaitbaeva

Hotel Brands

Strengthen brand identity with localized PR campaigns and press partnerships that drive bookings.

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Mega-Events

Maximize exposure before, during, and after major events through coordinated media and influencer outreach.

Outcomes & KPIs

We measure every event by tangible business outcomes — from the number of strategic meetings and partnerships initiated to post-event leads and media exposure. Our focus is on turning connections into measurable growth opportunities.

Earned Media Hits & Share of Voice

Track how often and where your brand appears in top-tier travel, lifestyle, and trade media — measuring visibility against competitors.

Influencer Reach & Engagement (RU/UZ Creators)

Evaluate performance of influencer collaborations by audience reach, engagement rate, and quality of localized content.

PR → Trade Actions

Monitor how PR exposure drives tangible business outcomes — from agent sign-ups to webinar RSVPs and partnership inquiries.

Sentiment & SOV Lift

Assess audience perception shifts and measure the rise in brand positivity and share of voice over campaign periods.

What We Do (Modules)

We design and deliver business events that connect destinations and brands with the right partners — from strategic planning to on-the-ground execution and media amplification.

01

Story Mining & Calendar

Angles tied to seasons/routes

02

Press Office

Releases, media list, pitching, spokesperson prep

03

Influencers & KOLs

briefs, fee/contra, deliverables, brand safety

04

Press/Info Tours

Iitineraries, content rights, post-tour syndication

05

Amplification

Paid seeding, reels, UGC editing

Timeline

Process & Timeline

Our process moves from discovery to deal-making — ensuring every stage delivers measurable partnership outcomes. From identifying qualified leads to closing agreements, we manage outreach, communication, and conversion with precision and transparency.

Week 1

Narratives + media list

Week 2–4

Release + 3–5 feature pitches + micro-influencers

Month 2

Press/creator trip + recap; webinar for trade

Month 3

Second wave: case angle + data hook

PR Plan & Calendar

A detailed roadmap outlining campaign themes, key dates, target outlets, and content milestones to guide consistent communication.

Media Kit

A ready-to-send package including brand visuals, press photos, a factsheet, and brand guidelines — ensuring every journalist has what they need.

Coverage Report & Content Library

Comprehensive report summarizing earned media coverage, influencer content, and performance metrics — with a rights sheet for future reuse.

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Packages

Flexible packages built for every growth stage

Whether you’re testing the market or scaling across channels, our packages are designed to match your goals, budget, and speed — giving you the perfect balance between creative reach and measurable performance.

Announcement

30 day

Release

2 angles

5–10 media

Momentum

60 day

Influencers

Webinar

Burst + Tour

6–12 mo

Press/creator trip

Paid seeding

FAQ

Here are some of the most common questions clients ask when planning to enter or scale in the Uzbekistan market.

  • We guarantee outreach & quality assets; final editorial is up to media.

  • Yes, with clear briefs and performance clauses.

Unlock your Uzbekistan market potential

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